For intensely shiny hair with 86% more shine*, choose the Shine Therapy straightener.
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100% authentic and original products
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For intensely shiny hair with 86% more shine*, choose the Shine Therapy straightener. The Advanced Ceramic coated plates are infused with a micro-molecular treatment of Moroccan Argan oil and Vitamin E that, when heated, evenly distributes over your hair. Tested by an independent panel of consumers* compared to their current straighteners, users reported their hair was: - 94% softer and silkier - 88% in better condition and more manageable - 88% smoother - 86% shinier